This project covers a full branding campaign for the release of the Converse Chuck 70 High Top Sneaker. Throughout this project, we were able to keep a few consistent themes that represented the shoe in a high end way, while still holding true to its classic style. A mix of hi-fi and lo-fi imagery, references to artificial preservation, and the contrast between old and new technology best communicated the concept.

Role
brand campaign, made in collaboration with hannah scibetta, Emily Adar and eleanor wing under the art direction of professor Ryan Russell and the creative direction of adam cohn, vice president of global brand design at converse.
*winner of an honorable mention for graphis new talent annual 2019* http://www.graphis.com/entry/4f1d5a75-8ae1-4740-a974-a59819656905/